Recognizing that your website sucks is easy.
The hard part is figuring out who you can trust to deliver what you need so it contributes to your successful business.
There are thousands of 'professionals' to choose from but Forrester Research found that 97% fail at user experience, and HubSpot showed that 72% of businesses receive a failing grade of 59/100 or lower.
Why is marketing so damn difficult?
There are a thousand moving pieces and you've likely spent thousands of dollars and years of effort trying to figure out how they all fit together.
Many businesses owners end up disappointed and disillusioned, let down by the partners they've hired to help them figure out how to build an effective marketing machine.
You deserve better.
Do things right, or do them over.
Marketing is similar to a line of dominos where each piece is able to trigger the next step along the chain.
This cascade can define or destroy your brand's ability to increase market share and drive new opportunity.
At any point, if things aren't properly set up and positioned, the experience and results come crashing to a halt.
This stops your forward momentum and causes you to have to start again, often from scratch.
You'd think it would be common sense to not throw the baby out with the bathwater but many design and development shops do exactly that when they start to redesign a site or marketing project.
This approach often ends up delivering something that looks different but eventually delivers the same kind of disappointing results.
There is a lot to be learned when it comes to your past efforts, even if those efforts were generally negative in a lot of ways. Often, when viewed from a different pers
Not achieving what you were hoping for from your marketing investment is a hard pill to swallow. You've likely spent thousands of dollars and years of effort hoping to see your business vision realised, only to end up disappointed and disillusioned by the results.
Marketing is like a line of dominos with each piece able to trigger the next step along the chain.
This cascade of events can affect your brand and marketing in both positive and negative ways. At any point, if things aren't properly set up and positioned, the flow you were hoping to achieve can come to a crashing halt, stopping any forward momentum and causing you to start again.
While simple in theory, it's not always easy to objectively identify the things your website and digital footprint need to do that defines success for your customers or your business.
Without key differentiators to attract prospects and create demand for new business, a new website or marketing campaign can work against you by helping to promote the competition.
Ignoring this also results in prospects and customers focusing more on your price than the value you deliver. If you're not careful, you can easily end up in a race to the bottom which isn't a race any business should want to win.
Most web design and marketing firms only throw a new coat of paint at your problem.
You hire a design and marketing agency to solve a variety of business challenges; things like increasing brand awareness, driving new business opportunities via lead generation, lowering customer acquisition costs, etc.
They make a lot of promises and you trust that their solution will deliver on your expectations. This time will be different.
After a few months you realize that your site looks different but it doesn't actually deliver anything new or valuable for your business, or your customers.
All they did was throw a new coat of paint at your problem.
Give us a chance to show you how we're different.
At this point a lot of business owners feel like they got ripped off. Maybe it's how you feel right now and why you're looking for yet another marketing partner?
If that's the point at where you are right now then give us a call.
So, you think your website sucks?We're going to help you find out if it really does.
Life is crazy, and shit happens when you least expect it. Before you need to put out a fire, or your ADHD kicks in, give us your name and email* so we can send you all sorts of important crap; helpful hints, tech tips, and 5-minute action items that you can put to use right away — do it before your competition does, or keep watching while they get the leads you want.
The Brutal TruthYou don't know, what you don't know.
You may be a card carrying Mensa Member, so this isn't a criticism of you or your intelligence. The knowledge required to do things right is changing by the hour. It's like drinking from a fire hydrant. If you're not able to swallow fast enough, your website, and your business, is missing out on most of the opportunities available to you.
We're going to help identify the types of information and technology you should be paying attention to, and we'll provide distilled versions of that information so you get the Cliff Notes version and can make decisions quickly and benefit from change sooner.
Hindsight is 20/20Don't let it blind your future.
You may already be working with someone, or hired 'professionals' in the past to assist you. Undoubtedly there have been lessons learned and some pain experienced. One of the problems with hindsight is that if you don't understand the mistakes made, you are either doomed to make them again or you suffer some level of fear based paralysis that limits your future opportunity in trying to avoid them.
We'll provide a variety of questionnaires, worksheets, checklists, cheat sheets, evaluation forms and interactive tools so that you can better define what you want from a solution and how your going to achieve success with regards to your digital competitiveness.
You'll get critical answers sooner so you can make better decisions for your digital future.
The Digital MarketplaceCharlatans and Snake Oil Salesmen
Marketing has changed more in the last five years than it did over the previous hundred. How can you as a small business entrepreneur or micro-business solopreneur expect to keep up?
This reality has allowed the digital services landscape to be filled with many unscrupulous people who offer the moon but can barely deliver the green cheese it's supposedly made of. All they need to be hired is for you to perceive and believe that they are more knowledgeable than you, and can deliver success.
We'll help you define, measure and assess potential partners and help you find the right fit when it comes to surviving the digital marketplace.
Digital marketing, measurement, and engagement is at the core of everything. It is the future for the economic growth and stability of your company.
If you can measure it, you can improve it. We'll provide a variety of resources to help you be able to do both and capitalize on the opportunity the Digital Marketplace presents and be able to weed out those vendors who are only a step or two ahead.